In the last 10-15 years, fashion houses have started to turn such events into shows to attract spectators. They choose non-standard locations to attract international stars. Chanel has the best scenery in this regard. Each event turns into a full-fledged show that mesmerizes the audience.
Supermarket
At Paris Fashion Week 2014, a supermarket was chosen as the backdrop. Designers and decorators spent several weeks trying to turn a large palace into a full-fledged European supermarket. At the same time, all its shelves were filled with Chanel-branded products. The display was not only beautiful but also had a specific meaning. Chanel representatives were trying to emphasize our society’s obsession with mass consumption.
Airport
Chanel presented its spring-summer collection in 2016 at the Grand Palais. The setting was a full-fledged airport terminal. Most outfits were designed for stylish traveling, so this decoration was chosen. A genuine conveyor belt was used as a catwalk. The show was highly original and creative.
Casino
In 2015, a casino was created for the show. The designers used decorations in the Art Deco style as a basis. The Chanel Haute Couture collection was presented at the event, which was reflected in popular culture. Not only slot machines and tables greeted guests in the room, but also dealers who offered to play. Most of the outfits on display at the event were styled in the 1920s style.
Such an event allows land-based casinos to attract more customers, which is especially important during an active confrontation with the iGaming industry. It is no secret that the majority of modern gambling fans prefer to play via the Internet. This is especially true for those who watch sporting events and bet online. There are many cricket fans among them. Usually these people find betting apps at cricketbettingapps com.in, which is leading in the statistics of search queries. After that, betting opportunities and thousands of gambling games appear on their phones. Land-based casinos have a tough time in this situation. To avoid experiencing a lack of customers, they need to attract not only gambling enthusiasts. Fashion shows are one way to solve the problem.
Beach
This was one of the most challenging projects, as creating a real sunny beach inside the Grand Palais was possible. In 2019, many people were surprised by an unconventional approach at the spring-summer collection show. Artificial waves were used as the ocean, and the demonstration of lightweight beach outfits and accessories succeeded.
These performances are held regularly. Fashion shows have become a place where people come to see new clothes and have fun. That is why many houses began to bet on creativity when creating decorations. New collections should be combined with the environment so that a person can visually assess how this or that thing would look on him.
